Predictably irrational

'Predictably Irrational' demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this book, Dan Ariely cuts to the heart of strange behaviors and presents material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why people make decisions contrary to their better judgement. 'Predictably Irrational' will help readers make better choices - in their personal lives, their business lives, and about their collective welfare.